It's been a rubbish campaign by Better Together for all sorts of reasons

One, it's got very little unity (ironically!) because it's made up of politicians from the three main parties who hate each other and usually spend time attacking each other. So there's little coherence or co-operation.

Two, they've done very little at grass roots level. It's been very top down - no food knocking like Yes.

Three, they've mainly got across a message of "better not leave because Bad Things will happen". This just annoys people. They have failed to say "the Union is better because ..."

Of course there are lots of other factors why Yes is doing better - the fact that it's exciting to vote for a change and boring to vote for the status quo, the fact that 16 year olds are being allowed to vote, Salmond's brilliance as a canny populist, decades of resentment of "the English" etc etc. But it's been a crap campaign.

Posted By: Old Git on September 8th 2014 at 11:02:33


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