Then Radio 1 have done the right thing.
Grimmy isn't supposed to appeal to us 'oldies'. You say he's 'lacking personality, humour and likeability'... and that's the point.
R1 are in dire need of shaking us off for good... like Matthew Bannister did with those that liked DLT etc 20 years ago. We're not supposed to like him or get him... or Fern Cotton... or Reggie Yates... R1 want our age group to bugger off somewhere else. Scott Mills was recently shunted off drivetime in favour of Greg James... Mills is another one who's too old now for R1 and will be off sooner rather than later.
However much we don't get it, the younger generation will like his personality and attributes I'm sure, but radio in general has a huge issue with attracting new young listeners in the multi-media platform era. Radio has to evolve and change if it is to survive amongst the internet iPod download generation.
Posted By: Jim Nasium on July 11th 2012 at 12:23:46
Message Thread
- Blimey! Nick Kershaw to take over from Moyles (n/m) (General Chat) - Bravo win or die, Jul 11, 10:59:49
- He is such a penarse! (General Chat) - JoeyDeacon, Jul 11, 11:49:11
- He certainly looks like a twat on the BBC news page. Is he going for the (General Chat) - CB41, Jul 11, 12:34:30
- Thing is though, unless one is R1 target audience (General Chat) - CB41, Jul 11, 11:38:08
- The problem R1 have had is that the average age of their audience in the last three years (General Chat) - Jim Nasium, Jul 11, 11:50:41
- Sort of agree (General Chat) - JoeyDeacon, Jul 11, 12:03:27
- Then Radio 1 have done the right thing. (General Chat) - Jim Nasium, Jul 11, 12:23:46
- ahh thanks for tha JimTim - so its not about listener numbers (General Chat) - Jumbo1, Jul 11, 13:34:34
- It drove me off some where else a long time ago, along with all the other "amusing" (General Chat) - CB41, Jul 11, 12:30:37
- I like the sound of Radio Dollar (n/m) (General Chat) - Adster, Jul 11, 12:44:11
- Tis excellent, try it (n/m) (General Chat) - CB41, Jul 11, 12:52:19
- 5 live or talksport for me..... (General Chat) - Cheltenham_Canary, Jul 11, 12:49:50
- Can't stand either, I'd end up driving into the front of a truck if (General Chat) - CB41, Jul 11, 12:51:35
- although i DO like...... (General Chat) - Cheltenham_Canary, Jul 11, 12:54:03
- i like to keep things shallow so stick to talksport. (n/m) (General Chat) - protheroe fitzgibbon, Jul 11, 12:53:13
- Can't stand either, I'd end up driving into the front of a truck if (General Chat) - CB41, Jul 11, 12:51:35
- I like the sound of Radio Dollar (n/m) (General Chat) - Adster, Jul 11, 12:44:11
- Then Radio 1 have done the right thing. (General Chat) - Jim Nasium, Jul 11, 12:23:46
- Sort of agree (General Chat) - JoeyDeacon, Jul 11, 12:03:27
- The problem R1 have had is that the average age of their audience in the last three years (General Chat) - Jim Nasium, Jul 11, 11:50:41
- Wouldn't it be good? (n/m) (General Chat) - Jim Nasium, Jul 11, 11:27:49
- You should apply Jim (General Chat) - strap_on sally, Jul 11, 11:34:35
- As you full well know... (General Chat) - Jim Nasium, Jul 11, 11:41:51
- I stumbled onto radio1 the other day driving from Downham market home (General Chat) - strap_on sally, Jul 11, 12:33:30
- i've seen him on c4 occasionally,it made me want to punch him in the face. (n/m) (General Chat) - protheroe fitzgibbon, Jul 11, 12:37:37
- I stumbled onto radio1 the other day driving from Downham market home (General Chat) - strap_on sally, Jul 11, 12:33:30
- As you full well know... (General Chat) - Jim Nasium, Jul 11, 11:41:51
- You should apply Jim (General Chat) - strap_on sally, Jul 11, 11:34:35
- its a riddle! (General Chat) - Cheltenham_Canary, Jul 11, 11:01:31
- He is such a penarse! (General Chat) - JoeyDeacon, Jul 11, 11:49:11
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