The problem R1 have had is that the average age of their audience in the last three years

has risen from 29 to 32. That means there's just as many mid-forties listeners (like me occasionally) as there are teenagers. That's a huge problem for a station who should be aiming at late teens and early twenties.

The BBC Trust has voiced their concerns, that their youth station is standing in the demographics of where Radio 2 are supposed to be.

Appointing Nick Grimshaw is a good move as the likelihood is his appeal will only be to 20-something former college students and trendy wendys in London leaving other radio stations to mop up the rest who don't really "get" him.

Posted By: Jim Nasium on July 11th 2012 at 11:50:41

Message Thread

Blimey! Nick Kershaw to take over from Moyles (n/m) (General Chat) - Bravo win or die, Jul 11, 10:59:49
- He is such a penarse! (General Chat) - JoeyDeacon, Jul 11, 11:49:11
  - He certainly looks like a twat on the BBC news page. Is he going for the (General Chat) - CB41, Jul 11, 12:34:30
- Thing is though, unless one is R1 target audience (General Chat) - CB41, Jul 11, 11:38:08
  - The problem R1 have had is that the average age of their audience in the last three years (General Chat) - Jim Nasium, Jul 11, 11:50:41
    - Sort of agree (General Chat) - JoeyDeacon, Jul 11, 12:03:27
      - Then Radio 1 have done the right thing. (General Chat) - Jim Nasium, Jul 11, 12:23:46
        
        ahh thanks for tha JimTim - so its not about listener numbers (General Chat) - Jumbo1, Jul 11, 13:34:34
        
        It drove me off some where else a long time ago, along with all the other "amusing" (General Chat) - CB41, Jul 11, 12:30:37
        
        I like the sound of Radio Dollar (n/m) (General Chat) - Adster, Jul 11, 12:44:11
        
        Tis excellent, try it (n/m) (General Chat) - CB41, Jul 11, 12:52:19
        
        5 live or talksport for me..... (General Chat) - Cheltenham_Canary, Jul 11, 12:49:50
        
        Can't stand either, I'd end up driving into the front of a truck if (General Chat) - CB41, Jul 11, 12:51:35
        
        although i DO like...... (General Chat) - Cheltenham_Canary, Jul 11, 12:54:03
        
        i like to keep things shallow so stick to talksport. (n/m) (General Chat) - protheroe fitzgibbon, Jul 11, 12:53:13
- Wouldn't it be good? (n/m) (General Chat) - Jim Nasium, Jul 11, 11:27:49
  - You should apply Jim (General Chat) - strap_on sally, Jul 11, 11:34:35
    - As you full well know... (General Chat) - Jim Nasium, Jul 11, 11:41:51
      - I stumbled onto radio1 the other day driving from Downham market home (General Chat) - strap_on sally, Jul 11, 12:33:30
        
        i've seen him on c4 occasionally,it made me want to punch him in the face. (n/m) (General Chat) - protheroe fitzgibbon, Jul 11, 12:37:37
- its a riddle! (General Chat) - Cheltenham_Canary, Jul 11, 11:01:31

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