What made me laugh...

was all the way through his emphasis was on how much he'd sold while working for this SEO company...
that's not a measure of any success. The measure of success is achieving higher rankings for your customers. Any fool can sell a technology solution to the technological-blind. And the key to any SEO/SEM campaign is understanding your customers business and giving them a personal service - hardly a ground breaking concept. I used to provide this service for the company I work for and frankly it was money for old rope - but I always got them where they wanted to be. I still do it now for friends and my own sites and to be frank it is a lot simpler now because Google have got it down to basically rewarding the content rich sites - which eliminates the black hat and a lot of the other tricks that used to pump you up the rankings.

As a business SEO is a bit like selling snake oil to the natives. With a little knowledge and a few hours a week there is nothing they can sell you that you can't do yourself.

Posted By: Pixelman on December 22nd 2014 at 11:21:50

Message Thread

Apprentice - spoilers (General Chat) - norway, Dec 22, 10:46:23
- loads of companies do search engine optimisation (General Chat) - phrankin, Dec 22, 13:11:24
- reality TV has little to do with reality (n/m) (General Chat) - usacanary, Dec 22, 13:06:43
- No, the production team pick candidates who will make reasonably good TV (General Chat) - CWC, Dec 22, 12:42:24
  - it is absolutely not Sugar's show (General Chat) - Henclrikus, Dec 22, 12:55:54
  - Roisin was excellent but would never have started with that business plan (n/m) (General Chat) - BSE Canary, Dec 22, 12:47:17
- Three Grand a month for that service....really? (General Chat) - BSE Canary, Dec 22, 11:39:05
  - well it doesn't quite work like that... (General Chat) - Pixelman, Dec 22, 11:44:47
    - Interesting, I've just read a load of stuff about SEO in interweb, not sure I knew this (General Chat) - BSE Canary, Dec 22, 12:03:52
      - Its a big money spinner (General Chat) - doncoop, Dec 22, 12:05:36
        
        Does money change hands between these companies and the search engines? (n/m) (General Chat) - BSE Canary, Dec 22, 12:30:01
        
        no... (General Chat) - Pixelman, Dec 22, 13:29:59
- as others mention below.... (General Chat) - Cheltenham_Canary, Dec 22, 11:24:31
- Its not about innovative i think (General Chat) - doncoop, Dec 22, 11:18:09
  - I think to clarify - as many of you are making the same point (General Chat) - norway, Dec 22, 11:31:46
    - doing something the same as everyone else - but better than them - can be what stands out (General Chat) - Ralf Scrampton, Dec 22, 11:38:34
- does it have to be particlarly innovative? (General Chat) - Ralf Scrampton, Dec 22, 11:01:19
  - I think the need for innovation is based on the importance of finding a gap in the market (General Chat) - norway, Dec 22, 11:07:09
    - from all the market research and industry bods (General Chat) - Ralf Scrampton, Dec 22, 11:19:11
    - The world is crying out for more SEO firms tbf. (General Chat) - Arizona Bay, Dec 22, 11:11:33
      - What made me laugh... (General Chat) - Pixelman, Dec 22, 11:21:50
        
        These days it is just good site design. All the rest is snake oil. Great bit on it here: (General Chat) - Arizona Bay, Dec 22, 11:30:08
- Does seem a bit arse about tit. (General Chat) - avenging canary, Dec 22, 10:55:43

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