Why are the Invictus Games a BBC1 primetime event?

I genuinely don't understand.

The participants aren't professional or even primarily athletes, they are armed forces personnel. So why is their competing in a sporting event worthy of primetime coverage?

Posted By: norway on September 14th 2014 at 19:32:50

Message Thread

Why are the Invictus Games a BBC1 primetime event? (General Chat) - norway, Sep 14, 19:32:50
- they'll be doing school sports day's next - fucking joke (General Chat) - Jumbo1, Sep 14, 20:39:51
  - lol (General Chat) - norway, Sep 14, 20:51:09
    - actually - I may pitch that to ITV reality celebs kids sports school days (General Chat) - Jumbo1, Sep 14, 21:07:09
- cheap sport to televise (General Chat) - Pragmatist, Sep 14, 20:37:52
- Tell me why tell me why tell me why (General Chat) - mr chimp, Sep 14, 19:57:10
- People who have overcome terrible injuries (General Chat) - emmaroyds, Sep 14, 19:47:00
  - Oh yes, certainly more worthy than X Factor etc (General Chat) - norway, Sep 14, 19:52:14
    - You hit the nail on the head with Royal Patronage (General Chat) - emmaroyds, Sep 14, 19:57:58
      - It's what makes me queasy (General Chat) - norway, Sep 14, 20:09:45
        
        You sir are an absolute buffoon (n/m) (General Chat) - Boris, Sep 14, 21:13:05

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