Judging by my searches this morning it seems that Marketing lectures

are a common vector for the Nova myth.

Many years ago, a product I worked on had the unappealing internal name of UFFE (User Friendly FRont End). The first three characters are the acronym of a Loyalist paramilitary organisation, so that was a no go. The preferred choice was GIFT (Graphical InterFace Technology) - implying a present of some sort and also descriptive of what it was. Neat. Unfortunately, while "gift" is also the word for marriage in Scandinavian languages, it's also the word for poison (and in German) ...

We never did find a good marketing name for it; but, anyway, we only ever sold it to NU who sponsored it's development.

Posted By: BerlinCanary on October 20th 2006 at 10:09:53


Message Thread


Reply to Message

In order to add a post to the WotB Message Board you must be a registered WotB user.

If you are not yet registered then please visit the registration page. You should ensure that their browser is setup to accept cookies.

Log in