it was a commercial decision

BBC 27.04.1998
"Opal Fruits is not the first famous British brand name that Mars has axed in favour of a more internationally better-known one."
"Although Mars is spending £10m to publicise the Opal Fruits' name change it hopes to ultimately save money from uniting the sweets under the Starburst name."

Posted By: Henclrikus on November 24th 2021 at 17:36:31

Message Thread

All of this rebranding talk has me teary-eyed at the most tragic tale of all (NCFC) - Munich93, Nov 24, 14:52:08
- t the frustration cardiff fans had when mr vincent tan changed the shirt colour now (NCFC) - Tombs, Nov 24, 15:49:29
- Bull hyphen shit (NCFC) - Mr Creosote, Nov 24, 15:20:35
  - My missus informs me that oil of ulay (NCFC) - KevinBond, Nov 24, 16:20:47
    - Don't forget Jif - cleans right through to the shine (NCFC) - Bravo win or die, Nov 24, 17:30:28
    - Oil of Olay shitcanned. Irony (n/m) (NCFC) - Munich93, Nov 24, 16:55:24
      - Why is it irony? (n/m) (NCFC) - jamesward, Nov 24, 16:56:30
- Opal fruits?? (NCFC) - seminated_woolly, Nov 24, 15:13:48
  - Made to make your mouth water… (n/m) (NCFC) - Munich93, Nov 24, 15:55:44
    - Four freshing fruit favours .... (n/m) (NCFC) - Claygate_Canary, Nov 24, 16:26:48
      - fresh with the tang of citrus...(or something like that) (n/m) (NCFC) - Saucerer, Nov 24, 18:11:10
      - Did not like green ones (n/m) (NCFC) - KevinBond, Nov 24, 16:35:39
      - LIME>ORANGE>LEMON>STRAWBERRY (NCFC) - Tombs, Nov 24, 16:30:54
        
        On a another sweet note, I bought some Lemon Sherberts from Mozzers this week... (NCFC) - DrDublin, Nov 24, 19:19:35
- Nothing more tragic than your own re-branidng (NCFC) - norwaay, Nov 24, 15:12:21
  - ? Two a’s in Norway? Hmmm (n/m) (NCFC) - Munich93, Nov 24, 15:13:41
    - No. There is one a in Norway. (n/m) (NCFC) - norwaay, Nov 24, 15:16:21
- are you sure it wasn't to standardise the name worldwide? (NCFC) - Henclrikus, Nov 24, 15:01:46
  - Marketing guff (n/m) (NCFC) - Munich93, Nov 24, 15:10:05
    - no. It was to standardise the name worldwide (NCFC) - Henclrikus, Nov 24, 15:15:33
      - You’ve highlighted the key issue with marketeers (NCFC) - Munich93, Nov 24, 16:06:35
        
        try reading the words (NCFC) - Henclrikus, Nov 24, 16:53:37
        
        I disagree. It would have been marketeers (n/m) (NCFC) - Munich93, Nov 24, 16:56:30
        
        it was a commercial decision (NCFC) - Henclrikus, Nov 24, 17:36:31
        
        Pardon? (n/m) (NCFC) - Munich93, Nov 24, 17:35:10
        
        Yes, but you are sealioning (n/m) (NCFC) - jamesward, Nov 24, 17:01:58
        
        ^ white noise (n/m) (NCFC) - jamesward, Nov 24, 16:12:02
        
        Not to non-millennials. We have to put up with this crap (n/m) (NCFC) - Munich93, Nov 24, 16:20:48
      - Was confusion and I'll feeling with customers and rebranding costs considered? (NCFC) - seminated_woolly, Nov 24, 15:32:39
        
        Go gay !Go gaymers cider (n/m) (NCFC) - KevinBond, Nov 24, 17:42:59

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