i reckon it's to appeal to the growing global marketplace

it's a shrewd move as the old canary crest only managed to entice one fan in from overseas and without wishing to appear mean, despite his heroic efforts in the club shop overseas sales were flatlining. long ago Norwich Union reasoned that their name was too difficult even for gerrmans to say so they s**tcanned it in favour of the palindromic and utterly meaningless Aviva. I suspect we have learnt this lesson from the insurance masters and that the new badge will be a luminous green and yellow "swoosh" against a plain mustard background in a nod to our halcyon days as head of the mustard universe. out will go the bird on the massive pingpong ball, trippy unlike lion looking lion and rubbish castle that looks nothing like the real rubbish castle. progression over tradition. the times they are a changing, to quote bob carolgees.

Posted By: Tombs on November 23rd 2021 at 16:31:39

Message Thread

A new crest means the WotB is going to look out of date (n/m) (NCFC) - Ben, Nov 23, 16:17:54
- ha ha ha POTD (n/m) (NCFC) - shoddy, Nov 23, 17:52:40
- Not out of date, knowingly retro (n/m) (NCFC) - Under soil heating, Nov 23, 16:32:57
- has anyone (at the club) said why we want a new crest? (NCFC) - jampersands, Nov 23, 16:20:39
  - "Our current illustration does not adequately resemble a lion" (NCFC) - Basil Wrathbone, Nov 23, 16:48:44
    - Save the weird lion (n/m) (NCFC) - jamesward, Nov 23, 17:00:33
      - wonder if they'll go full millwall roaring grrrrrrrr lion? (NCFC) - Tombs, Nov 23, 17:05:13
        
        According to QI in heraldry they are leopards (n/m) (NCFC) - KevinBond, Nov 23, 17:07:39
        
        giant nazi copper dogs apparently... (NCFC) - Tombs, Nov 23, 17:12:26
        
        Or a cowardly Wizard of Oz type lion (NCFC) - jamesward, Nov 23, 17:07:01
        
        .... (NCFC) - Tombs, Nov 23, 17:08:42
  - This explains it all (and I've only just seen it!) (NCFC) - norwaay, Nov 23, 16:34:05
    - that was actually really useful. thank you. (NCFC) - jampersands, Nov 23, 17:10:10
    - wow some of those newer crests are bloody awful Southampton take a bow - .... (NCFC) - pinkney, Nov 23, 16:50:19
    - Inconsistent line weights (NCFC) - jamesward, Nov 23, 16:37:57
      - Wankers. (n/m) (NCFC) - Garry Brooke, Nov 23, 16:59:13
      - Haha (n/m) (NCFC) - norwaay, Nov 23, 16:38:55
  - i reckon it's to appeal to the growing global marketplace (NCFC) - Tombs, Nov 23, 16:31:39
    - oh there's a video! (NCFC) - Tombs, Nov 23, 16:33:19
      - Is now the moment for the grit ol' beaver? (n/m) (NCFC) - Basil Wrathbone, Nov 23, 16:43:14
        
        hopefully we don't go down the badly drawn beaver route (NCFC) - Tombs, Nov 23, 16:52:06
  - The video doesn't really go far enough imo. (NCFC) - norwaay, Nov 23, 16:27:37
    - it isn't about brand protection (NCFC) - Henclrikus, Nov 23, 17:13:17
      - OK, fair enough. (NCFC) - norwaay, Nov 23, 17:28:52
        
        and keeping up with the Jones (n/m) (NCFC) - Henclrikus, Nov 23, 17:43:08
  - Yes, because it's old and drawn by an 8 year old... (NCFC) - usacanary, Nov 23, 16:22:36
  - Employed a marketing firm at start of season … (NCFC) - loz, Nov 23, 16:22:18
    - oh right, had missed that (NCFC) - jampersands, Nov 23, 16:23:56
- Haha (n/m) (NCFC) - norwaay, Nov 23, 16:20:25

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