that's what I think

consumer behaviour is just a big broad topic.

In marketing planning you tend to split into raising awareness and raising sales. Changing customer perception is often the aim of a rebrand- to take up songwriter's point - but rebranding is the route not the definition.

I would create a new definition like 'emotional brand perception'.

Posted By: camcan on October 14th 2009 at 10:56:46

Message Thread

FAO: camcan (General Chat) - Johnny Comecardiff, Oct 14, 10:46:19
- Brainwashing, isn't it ? (n/m) (General Chat) - Steve in Holland, Oct 14, 11:36:12
- Thank you one and all. (General Chat) - Johnny Comecardiff, Oct 14, 11:02:50
- Social marketing? (n/m) (General Chat) - stringersrevenge, Oct 14, 10:57:38
  - No....not for societal good. (n/m) (General Chat) - Johnny Comecardiff, Oct 14, 10:59:43
  - nah that's another route to market (General Chat) - camcan, Oct 14, 10:59:16
- I did a module on 'Behavioural aspects of Marketing' at uni (General Chat) - Yellalee, Oct 14, 10:53:13
  - that's what I think (General Chat) - camcan, Oct 14, 10:56:46
- perception? (n/m) (General Chat) - Jumbo1, Oct 14, 10:50:25
  - Tried looking that up.... (General Chat) - Johnny Comecardiff, Oct 14, 10:50:53
    - As far as I know (and I don't know terminology) (General Chat) - camcan, Oct 14, 10:54:44
      - I read that as emotional bullying (General Chat) - BerlinCanary, Oct 14, 11:31:14
    - You dont know what perception means? (n/m) (General Chat) - songwriter, Oct 14, 10:53:59
- I'm probably wrong but I'd go for... (General Chat) - songwriter, Oct 14, 10:47:41
  - No.... (General Chat) - Johnny Comecardiff, Oct 14, 10:48:37

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