How marketing works

Step 1. Change your name from an internationally known one to that of a sandwich shop on St Stephens
Step 2. Spend a fortune hiring big name has-beens to let everyone know that you have changed your name to "Aviva" and that this is wonderful
Step 3. Spend a fortune advertising home insurance from, er, Norwich Union.

Posted By: Reg Presley, Jan 4, 11:19:51