very effective customer communications/acqui sition

didn't he introduce the whole customer number programme so that anyone who had a touchpoint with the club could be tracked.
Introduced affiliate and affinity marketing programmes ahead of many of the bigger clubs.
Brought in increasingly large sponsorship deals.
Introduced things like ' the business' to get more money for match day events.

I may have questions about the way the club is run but I don't think the marketing of it can be deemed to be anything other than effective.

Posted By: camcan, Aug 21, 13:07:15