was going on this

Premiership blues

Setanta might have been pleased with their start to the season but they were less than impressed with their rivals Sky for referring to the fifth tier of the English game as the Conference rather than by its new title, the Blue Square Premiership.

Setanta won the rights to the competition from Sky this year and left some suspecting that the use of the old name, rather than that negotiated by the new sponsors, was a case of sour grapes from Isleworth. Blue Square are understood to have contacted Sky and been told by producers that they were under orders to refer to "the Conference".

Sky deny this, and say the competition was called by its old name on captions and in passing because to call it "the Premiership" would confuse it with the Premier League. They point out that in classified checks and results, the sponsors' title was given in full.

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Posted By: blindasabat, Aug 15, 13:37:02