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The jagged emblem, based on the date 2012, comes in a series of shades of pink, blue, green and orange in a modern take on the Olympic colours.

Organisers hope the brand will boost the marketing push to raise £2 billion to stage the Games and convey the message that London 2012 will be "Everyone's Games".

Posted By: Stoopish, Jun 4, 12:06:19

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