they are presoomably in a bit of a cash crisis

desperately need people to sign up now, for next season. And they think that this might encourage a few more to do so, who wouldn't have otherwise.

If (!) they do go up, they'll have oodles of Sky money, so won't care about the ST revenue they've forgone.

Posted By: Tricky Hawes, Apr 4, 17:19:33