A friends company is regularly 1st or 2nd in Sponsored Links on Google page-he has to give Google about 15-20 keywords which might reconcile that word with what his company does-for example, if you sold Mars Bars and wanted to be top, you'd have "Mars", "Bar", "Chocolate", "Sweet", "Candy" or whatever.
Where you are also depends on how much you are prepared to pay Google per click-it can be as much as £5-£6, perhaps more. So, if you don't like a company, click a couple of hundred times on their sponsored Google link, it'll cost them (that company) a fortune!
Posted By: Martin Peters, Mar 12, 14:01:09
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