Cool

How about:

1) Finish the business plan by ddmmyyyy

2) Be open for business by ddmmyyy

3) Attract X customers/day which is Y% of what I think the available market is in the first month

4) Attract X customers/day which is Y% of what I think the available market by the end of year one

5) Donate X% of annual surplus to (children's charidee of choice e.g. Childline, NSPCC)

6) Be recognised by my staff as an excellent and caring employer (can't really measure that one or put a date on it...)

Some or all of these will be totally wrong for you. Fine - just think through why and then subsitute some that aren't :-)

BTW, I'm not sure you'll retain 99% of your customers - people will move away, kids will grow older etc.

Good luck with it!

Posted By: Partial Angler, Jul 20, 14:46:05