The olds have been retired over 2 decades - however...

Sugar beet has traditionally been a highly lucrative crop.

Sounds like it's not the no brainer it tradionally was, but also still not bad.

Profitable beet still possible – despite tighter margins - Midland Farmer Magazine User Posted Link

The company is British, the product is made from British beet and is sold, primarily in Britain. Not sure there's a need for "quotation marks"

Posted By: Cardiff Canary, Aug 26, 17:20:10