Furher reading

During the Second World War, Germany was under a United States trade embargo, the British naval blockade and the import of Coca-Cola syrup was prohibited.[2][3] To circumvent this, Max Keith, the head of Coca-Cola Deutschland (Coca-Cola GmbH), decided to create a new product for the German market, using only ingredients available in Germany at the time, including sugar beet, whey (a cheese byproduct), and apple pomace. He later described them as the "leftovers of leftovers".[2][4] The name was the result of a brainstorming session, which started with Keith's exhorting his team to "use their imagination" (Fantasie in German), to which one of his salesmen, Joe Knipp, retorted "Fanta!".[4]

The German plant had been cut off from Coca-Cola headquarters following America's entry into the war after the Japanese attack on Pearl Harbor in 1941.

Posted By: Lentil Weaver, Mar 29, 19:56:19

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