He put out a statement along with the announcement

“BK8 will undoubtedly be a new brand for City fans, however, they’re a well trusted name across Asia,” said Ben Kensell, chief operating officer at Norwich City. “The Premier League has an accumulative TV audience of over three billion and is broadcast into over a billion homes – a huge proportion of these Premier League fans are based in Asia.

“Supporting BK8 in marketing to this global Premier League fanbase equally affords us as a club the opportunity to further our own exposure and commercial efforts into those markets.”

Posted By: jAC, Jun 17, 20:05:15