I don't think you're really listening Jim.

As I said, every club uses social media like this to highlight moments in games an this is really no different. It is pitched carefully so as not be disrespectful to Man City and not to make any grand statements about our status.

Clubs go wrong when they take the piss out of opposition players or teams - we most certainly have not done that.

Four million people have now watched this video and this will include football fans from around the world who are now genuinely interested in who we are and how we play.

As part of a strategy which seeks to increase interaction and engagement with the club, content like this is priceless and tone is critically important. It is proud without being arrogant, celebratory without being presumptious.

There's no bragging and if, after a performance and result like that, you think the club should be "playing it cool", then I would suggest you have a considerable amount to learn about the value and benefit of effective marketing.

Posted By: norway, Sep 17, 14:46:31