We also make sub-optimal commercial choices

Eg ground sponsors - I dont believe that we couldn't get more cash out of less local sponsors, but that appears to be a policy decision.

(A good one IMO but, all the same, it increases pressure on funding which sees fans have to dig deeper into their own pockets)

And f**k it, the revenue from the membership scheme could probably have been made up by flogging stadium naming rights. Who wouldn't want it to be the Aviva Beaverdome if it saved them £50-100

Posted By: CWC, Aug 16, 09:16:20