ah well if you're going to change the exam question.... :)

I'm always bemused by the psychology of marketing/BD and I have this argument with our BD chaps all the time.

I know there is a perceived wisdom that just getting your name out there and generating publicity is a good thing, regardless of what that publicity is about (eg the PP stunts) but I'm not sure I fully buy into it.

If I'm an existing gambler I probably already know about PP, if I'm not a gambler I'm unlikely to become one just because PP make me laugh occasionally.

I dunno, this is probably why I'm not paid extortionate amounts to come up with these ideas.

Posted By: CWC, Jul 19, 11:35:18