Think loaded US, Asian and Middle East customers who want the fan experience. Some of the big sporting codes here do similar 'experiences' and they are almost all taken up by that demographic*. There's something attractive about it for people in those markets, a way that they can take part in something that they would see on the TV. It's a smart move in terms of broadening their offerings to cater for a range of customer. Sure it's very corporate and very Premier League and against everything about the way the game should be but hey, it's 2019 and it's the way the world is.
*My wife was involved in some data and stats work on a very similar concept for a couple of prominent Melbourne sports teams, before I'm accused of racial profiling, stereotyping, whatever. It's happening around the world at a lot of major teams in a way to advance their presence and profile in these markets.
Posted By: I Am Hoot, Jun 15, 22:13:24
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