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The Portman Group is made of Britain’s leading alcohol producers and three years ago they brought out a new sponsorship code advising brands to be responsible in their sponsorship of sports, in part because they do not want to be seen to be marketing to children. Of course all Premier League teams have their own alcohol partners, but those brands have now stepped back from shirt sponsorship itself.

Posted By: SCC 28, Apr 20, 22:07:15