Firstly, employ a manager who knows what he is doing. Secondly, unless absolutely

do not sack him — continuity breeds success and it allows a good manager to buy into and develop an idea. Thirdly, use all income generated to run the club — players need to be paid fairly and on time, while bills (in particular local businesses, HMRC) must also be paid promptly. Fourthly, to generate further income, assets must be made to "sweat". In the case of the football club this, for example, includes ensuring the most is made through shirt sponsorship opportunities and corporate sales (all, of course, while ensuring all fans who want to support the club are not priced out of doing so).

Is that the right answer?

Posted By: Bravo win or die, Apr 3, 13:16:35