Saw that yesterday, they are using an excellent tag line for the advert

Don't be a Binner!

The move forms part of the chain's The Co-op Guide to Dating, and runs with the slogan: "Don't be a binner. Have it for dinner!"

Best before dates are about quality - not safety - and food is safe to eat after this date but may be past its prime, according to the Food Standards Agency.!

Posted By: BSE Canary, Dec 4, 18:37:31