only joshing Danders

Lugged into a TV interview today between Ross Brawn and a Shaun Bratches from Liberty Media who outlined the direction Liberty want F1 to go in embracing tech and "customer engagement" or whatever bulls**t business speak terminology phrase he used. I thought at first he was just coming out with the loads of overdressed yank business soundbites but listening to him it was fascinating to hear how F1 were looking at embracing tech and how the sport interacts with fans in the digickle age. As a very very rare casual observer of the sport I think the change of regime could throw up some very interesting times ahead in many areas of F1 and the media/tech worlds. 🚗💨

Posted By: Tombs, Nov 26, 18:51:34