Here's the relevant section, btw:

The loyalty card

Some fans will accept all the above, but defend themselves with the greatest idiocy of all. The loyalty argument. Simply put, you love your club, and believe that - on some level - there's a bond between you, the players and your team. You'd follow them everywhere, perhaps even fight for them. Sadly, it's not reciprocated.

"While the pros are polite to supporters, they think them fools," wrote Rick Gekoski in his excellent book on Coventry's 1997-98 season, A Fan Behind The Scenes In The Premiership. "I was reminded of a conversation I'd had with John Salako. 'Fans,' he said, 'most of them are sad. They think the game is more important than it is, it says something about the miserable kind of lives they must lead. They get things out of proportion.'

"Another player, who did not wish to be named, said: 'Fans? Come on. Players hate fans.'"

I know one agent who tells his players, who mostly play in the lower leagues, to kiss the badge when they first score for their new club. "Most fans buy it every single time," he chuckles. And that's not all you buy. There's the season ticket, the third alternative away strip, the premium rate text service to keep you abreast of your reserve striker's groin injury, etc and so on. When are you going to realise that when your favourite club isn't counting your cash, it's laughing at you?

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Posted By: Ottosson Foxtrot, Jan 25, 22:39:22