Of course we've paid promotion bonuses. Doesn't mean we can't pay ?15m for a striker

Firstly, if you sign them on a 5yr deal the cost in the accounts is spread over those 5yrs, so only ?3m per year (plus wages/bonuses/other related fees admittedly). The cash flows of the deal could also be structured according to when you expect to get your tranches of cash through the season(s). Can sell players to fund some of it (or short-term facilities from the bank). The player might be seen as an investment, looking to make a profit on them in the future etc.....

I appreciate the article's theme of be careful what you wish for but think it is a bit too simple in looking at it.

Posted By: JD3, Aug 24, 08:51:20