the ?10m loan is from Sports Direct not from Ashley himself

there's more on it all here:

User Posted Link

it sort of implies the original ?3m was from Ashley - but it's not clear on that

"As part of his ?3m loan, Ashley was entitled to appoint two directors and Llambias was identified as his appointment in a Stock Exchange announcement when he joined the board.

Those terms are cancelled once the ?3m is paid back, but under the terms of the new loan facility, Sports Direct is entitled to appoint two directors for the length of the facility."

Posted By: Ralf Scrampton, Feb 5, 13:12:59