Re. Sainsbury ad (which I don't really have an opinion on, its just a TV add ffs), how

do they decide what the "proceeds" are?

Posted By: CB41, Nov 16, 09:57:56

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2
It's the proceeds from some particular War-Dead themed chocolate bar.
Posted By: Arizona Bay, Nov 16, 10:04:10
5
I expect they give a percentage of sales of that chocolate bar to the RBL.
Posted By: Cheltenham_Canary, Nov 16, 10:01:01
2
I think they take a chocolate bar that was sold for ?1.50
Posted By: phrankin, Nov 16, 10:00:27

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