"The Royal Coast" anyone?....

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Brendan Hopkins, who took over as owner of The Hoste Arms in Burnham Market last year, told those gathered at the EDP?s Business Awards: ?We are blessed with, in my view, the most beautifully-varied county in the UK.

?Yet that variety is not reflected in anything that we do on a daily basis in the tourism world.?

He went on to call Norfolk?s tourism identity as ?a little confused? and asked: ??Nelson?s County? is catchy but does it really reflect the variety and beauty of our county??

In a call for the county?s tourism chiefs to ?sort it out, guys?, he said Norfolk should be making more of its Royal links to help attract people to the area.

?I think clues for future positioning lie in the adoption of our county by the Royals. What about the ?Royal County? or ?Royal Coast??

?The ?Royal County? sounds to me a lot more appropriate and what better brand to associate with??

What do you think about Mr Hopkins? comments? Please leave a comment below.

Posted By: DrDublin, Nov 8, 18:45:26