re: waitrose axing delia in favour of heston blumenthal

apparently they favour his "wacky" "innovation" using ingrediants than delias traditional cooking.....despite delia consistantly boosting their sales.....

they're mental, anyone that has shopped in a waitrose will confirm its target market is middle aged, middle england, wealthy housewives, shoppin in their landrover freelanders and evoques before picking up tarquin and annabel from their private schools....... the target market are hardly into heston blumenthal!!!!

Posted By: Cheltenham_Canary, Jan 8, 16:08:20