speaking of websites and messageboards

am i being thick? what is this referring to, at the bottom of a pinkun piece about lambert, west ham and the rumour mill:

'And finally, one to keep followers of A Certain Website, catering for those who refuse to do their homework, happy, how about Preston?s Martin Paterson to Norwich? Or Derby?'

Posted By: matt in london, May 20, 21:12:17