The club should be doing a deal with Nike or Adidas to cash in on the sport clothing market and not just the tiny market for Norwich City branded clothing.
They could do a joint venture with either company to launch a large branded clothing store in Norwich to sell both club merchandise and general Nike/Adidas clothing.
Having a club shop in a s**t hole like Castle Mall selling gaudy low quality stuff just to Norwich fans is a poor business model.
Posted By: Ben, May 8, 14:47:06
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