How not to run a football club

part 357 in a series.

A little bird tells me that a well-known sporting brand is laughing all the way to the bank, as their shirt sponsorship deal with a newly-promoted club contained no provision for a promotion bonus to be paid.

Result? extra shirt sales added to worldwide media coverage, and no extra payments to be made.

Could it be the same club that has not even amended ST ticket pricing to reflect its new status? Yes it could.

McTheKnife would never have allowed it.

Posted By: jayson blair, May 27, 14:23:50