Ten rules for running a football club - from a new book "Managing Football"

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The Ten Golden Rules for running a football club

Maintain a steady position in the centre of the table of a league that is appropriate for their potential fan base

Avoid relegation, and, to some extent, promotion.

Develop a committed local fan base.

Develop a long-term relationship with a sponsor that is itself financially stable.

Avoid the longer-term uncertainty of benefactor dependency.

Own its own stadium, one that has been built since the Taylor report

Ensure the stadium has appropriate facilities for matchday hospitality and nonmatchday activities that generate revenue streams.

Have performance-related contracts with its players.

Maintain a squad that reflects its current league position in terms of performance and wages.

Employ a manager who is successful on the pitch and appreciative of financial constraints.

Posted By: trustsec, Oct 19, 18:16:39