They are using the popularity of cider to sell perry which is essentially exactly the same as cider but they use pears instead of Cider.
It's a subtle but important difference.
Imagine if Larger was massively popular but stout wasn't so popular. Then some young marketeer at Guiness decided to stop refering to their drink as a stout and started refering to it as a Caramel malt Larger.
Guiness drinkers would be like WTF?
Posted By: cookpassbabtridge, Sep 9, 12:51:44
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