You'd think they'd try to underplay it in advance

issue a press release saying:

We've got some news today, but it's not anywhere near as exciting as you'd like it to be, so please keep yout tentage in check.
I mean, it's good news, but not tent-inducingly good. Full-scale erections are not appropriate for this piece of news, although it might raise a semi. At best.

Posted By: duke of york, Jul 1, 13:51:12