Sky are dominant still, though

and I don't see any benevolence in Sultana. It's a better packaged product in some respects (because they wouldn't have to even pay lip service to those left out in the cold); but worse in that they'll have to distribute cash to 36 clubs instead of 20. Football's debts are as unustainable in the long term as Bradford & Bingley's were and Sky, etc. can't keep raising the fees. A big club will go spectacularly bust within 5 years (maybe even a month if it's Newcastle...)

Football is dead.

Posted By: BerlinCanary, Apr 29, 16:39:59