very effective customer communications/acqui sition

didn't he introduce the whole customer number programme so that anyone who had a touchpoint with the club could be tracked.
Introduced affiliate and affinity marketing programmes ahead of many of the bigger clubs.
Brought in increasingly large sponsorship deals.
Introduced things like ' the business' to get more money for match day events.

I may have questions about the way the club is run but I don't think the marketing of it can be deemed to be anything other than effective.

Posted By: camcan on August 21st 2008 at 13:07:15

Message Thread

I see that Cullen is off to MK Dons in November. (NCFC) - Vivid Data Shark, Aug 21, 12:23:33
- Neil Doncaster's off to the FA starting Jan 1st (NCFC) - camcan, Aug 21, 13:08:56
  - He's too young, isn't he? (NCFC) - CB41, Aug 21, 13:11:27
- He's done a lot of good work for the club, good luck to him... (n/m) (NCFC) - Brandonio, Aug 21, 13:07:49
- How do you quantify "commercial success" at a loss making company? (n/m) (NCFC) - Ben, Aug 21, 12:36:48
  - very effective customer communications/acquisition (NCFC) - camcan, Aug 21, 13:07:15
    - Agreed...... (NCFC) - Johnny Comecardiff, Aug 21, 13:24:13
  - By adding thousands of season ticket holders and increasing attendance massively? (NCFC) - Johnny Comecardiff, Aug 21, 12:53:40
  - Easy. You make less of a loss than you did previously. (NCFC) - tudders, Aug 21, 12:53:26
  - Well presumably (NCFC) - Reg Presley, Aug 21, 12:47:56
- Top bloke... (NCFC) - Rofl_Harris, Aug 21, 12:24:53

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