the answer. last paragraph is interesting.

When we think of France, wine, and not beer comes to mind although they do have some fine examples of the art of brewing too. The major beer producing areas in France are around Lille - which is on the Belgian border and takes its influence from that country - and the Alsace, which is a stone's throw from Germany. The Alsace region of France is not typically French. Having see-sawed between France and German occupation throughout the years, depending on who won the most recent war, it is almost a hybrid of these two nations. Bièrre d'Alsace therefore has similar characteristics to German lagers.

One of the most popular beers in France, and one that is gaining in popularity here in the UK is Kronenbourg 1664. It's widely available in bottle and can form and in recent years has been more and more common on draught in pubs.

Kronenbourg is the top-selling beer in France and is in the top ten highest selling beers in Europe. It all began back in 1664 when Jerome Hatt produced his first barrel of beer in Strasbourg. In the 1800's the brewery moved to the district of Cronenbourg - the K was added to make it sound more Germanic and hence to appeal to beer lovers, in 1947.
The company attribute their growth to the period after WW2 when they began selling their premium Bièrre d'Alsace in small bottles when most other lagers were low in strength and sold in litre bottles.
Following many mergers and acquisitions, today the company is in partnership with Scottish & Newcastle Brewers of Edinburgh.

1664 was launched in France to celebrate the coronation of Elizabeth II but was named after the year the Hatt family, the brewery's founders, first started commercial brewing. Made with selected malts and an exclusive yeast, this darkish beer with golden highlights has an aromatic hoppiness and a subtle bitterness that comes from a long maturation in the cellars.

Posted By: shoddy on March 16th 2008 at 14:08:23


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