Rebranding conspiracy theory

If you say "Norwich City" to most people who are not of the football-supporting community their response normally involves something to do with Delia, and then specifically *that* outburst. So you could say, as branding folk tend to, that "Think Norwich, think Delia". Perhaps the rebranding is all about losing the Delia connection?????

Posted By: camcan on January 28th 2008 at 12:59:24


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