ok - to celebrate the start of the world cup...
France's shirts are slightly darker than usual this year. The reason ?
The shirts are made by Nike. They have calculated there is a fair chance of a France v NZ final. Because they've made darker shirts, with that final there will be a colour clash and therefore a good chance that NZ will not be the All Blacks.
Nike have decided this will make a slight psychological difference, therefore giving France a greater chance of winning, and therefore a greater chance of the Nike swoosh being in all the pictures of the French captain lifting the trophy...
Lovely old marketing....
Posted By: Arganth on September 7th 2007 at 13:10:38
Message Thread
- Anyone want a FACT ? (n/m) (General Chat) - Arganth, Sep 7, 13:04:59
- Gwan,then (n/m) (General Chat) - Garry Brooke, Sep 7, 13:07:57
- I do (n/m) (General Chat) - malkybarkid, Sep 7, 13:05:14
- ok - to celebrate the start of the world cup... (General Chat) - Arganth, Sep 7, 13:10:38
- have they decided whether Scotland's shirts are illeagal yet? (n/m) (General Chat) - blindasabat, Sep 7, 13:19:08
- Graham Factlover does (n/m) (General Chat) - blindasabat, Sep 7, 13:08:10
- I'm not waiting flipping ages though (n/m) (General Chat) - malkybarkid, Sep 7, 13:08:09
- ok - to celebrate the start of the world cup... (General Chat) - Arganth, Sep 7, 13:10:38
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