ITV4 is going to be a "blokes" channel...

From Media Grauniad...

ITV4 to launch in November

Chris Tryhorn
Wednesday July 13, 2005

ITV will launch its new channel aimed mainly at male viewers, ITV4, on November 1.
Mick Desmond, the chief executive of ITV Broadcasting, has told staff that the channel will air exactly a year after the launch of the golden oldies channel, ITV3.

"ITV4 will be an entertainment channel showcasing a mix of brand new US drama, top-end British drama, comedy, movies, sport, sci-fi and factual programming," Mr Desmond wrote in an email to staff.

"More details of programming and schedules will be unveiled in the coming months but the new channel will complement the programming on sister channels ITV1, 2 and 3 and will appeal to a more male audience than ITV2 and a younger audience than ITV3 (25-44)."

ITV4 is likely to be broadcast on a new slot on the Freeview service that ITV won in April.

On cable and satellite it will probably take over the slot occupied by ITV's Granada Men and Motors channel.

ITV4 will be the fifth ITV channel, including ITV's News Channel, and is designed to bolster the company's a "family of channels" strategy.

New channels are helping ITV to limit the damage of falling ratings at the flagship ITV1 channel.

ITV2, which specialises in repeats and spin-offs from popular programmes, has been a notable success, catching up with Sky One as the country's joint most popular non-terrestrial channel in the first six months of the year.

Posted By: Jim Nasium on July 15th 2005 at 11:48:57

Message Thread

Does any working people out there have the dubious pleasure... (General Chat) - Fierce Panda, Jul 15, 10:47:17
- I'm a bit of a style guru, if that's any help. (General Chat) - roywallerslovechild, Jul 15, 10:53:10
  - You know nothing about style... (General Chat) - Fierce Panda, Jul 15, 10:58:11
    - No seriously - I cound easily do a Trinny and Suzannah-esque style show. (General Chat) - roywallerslovechild, Jul 15, 11:00:26
      - No, I'll do the talking, you can be best boy... (General Chat) - Fierce Panda, Jul 15, 11:02:50
        
        I'm startng to get into this idea... (General Chat) - roywallerslovechild, Jul 15, 11:07:45
        
        You'd need to make them undress to interest Men and Motors... (General Chat) - Arganth, Jul 15, 11:13:30
        
        Yeah, RWLC is pikey enough for a Get Stuffed type slot... (General Chat) - Fierce Panda, Jul 15, 11:15:32
        
        I'm not sure it wouldn't be better suited to a Springer-like sheduling strategy (General Chat) - roywallerslovechild, Jul 15, 11:21:13
        
        Here you go - just what you're looking for... (General Chat) - Arganth, Jul 15, 11:38:33
        
        Beeb would be alot better... (General Chat) - Jim Nasium, Jul 15, 11:38:18
        
        They're doing an ITV4? (General Chat) - Delveg, Jul 15, 11:41:49
        
        ITV4 is going to be a "blokes" channel... (General Chat) - Jim Nasium, Jul 15, 11:48:57
        
        It'll have comedy, therefore, by definition, ITV comedy ??? (General Chat) - Arganth, Jul 15, 11:51:55
        
        Cheers for that, might... (General Chat) - Delveg, Jul 15, 11:50:28
        
        'Cos there's geniuses like me tha can dream up ideas like YLLAFT (General Chat) - roywallerslovechild, Jul 15, 11:45:09
        
        Your show is great, but... (General Chat) - Delveg, Jul 15, 11:49:10
        
        First genuine lol of the day. (General Chat) - roywallerslovechild, Jul 15, 11:57:06
        
        Genii, surely ? (n/m) (General Chat) - Arganth, Jul 15, 11:45:43
        
        Once I've got all that coke, I won't care. (General Chat) - roywallerslovechild, Jul 15, 11:47:35
        
        We'll have to read mrs rwlc's kiss and tell... (General Chat) - Jim Nasium, Jul 15, 11:51:29
        
        Don't go to KFC - it'd have to be Pepsi... (n/m) (General Chat) - Arganth, Jul 15, 11:49:18

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