dunno, but this stuff can be an utter rip off

a place I worked at licensed a font for £25k per annum because some bright spark decided we wouldn't use it enough to need to own it, then a while later the replacement bright spark decided to use it in *everything*.

Ended up cheaper to pay the fee than to re-brand.

Posted By: CWC on June 17th 2022 at 13:18:51

Message Thread

New crest (NCFC) - phelans tash, Jun 17, 06:50:21
- Font is shit (NCFC) - Legacy Fan, Jun 17, 10:58:26
- The new crest looks nice when its big but not when its small (NCFC) - Ben, Jun 17, 10:00:16
  - Athletic piece hints that you're right (NCFC) - CWC, Jun 17, 10:05:56
    - small cartoony yellow castle and lion = "project". sigh. (n/m) (NCFC) - paulg, Jun 17, 10:32:53
- The badge is fine - don't like the "bespoke typeface" though (n/m) (NCFC) - Jim, Jun 17, 09:30:25
  - Suggests that Norwich weavers (NCFC) - camcan, Jun 17, 10:45:50
    - What Norwich is best known for... (NCFC) - Legacy Fan, Jun 17, 11:03:26
      - cor, wait 'til you lot see the new kit. If you think the font is bad... (NCFC) - CWC, Jun 17, 13:31:00
  - Did they employ Perfect Curve? (n/m) (NCFC) - BSE Canary, Jun 17, 09:58:18
  - Typeface is horrendous (n/m) (NCFC) - jamesward, Jun 17, 09:46:31
  - I like the new badge a lot but agree on that typeface, it's hideous (n/m) (NCFC) - Ken Dodds Dads Dog, Jun 17, 09:43:59
  - Norwich Weave (NCFC) - time_gentlemen, Jun 17, 09:39:54
- still think the tail looks too short (n/m) (NCFC) - CWC, Jun 17, 09:22:08
  - Athletic piece explains reason for this (n/m) (NCFC) - loz, Jun 17, 09:51:02
    - saw that. still loks daft. though its probably appropriate (NCFC) - CWC, Jun 17, 09:57:52
    - Oh I thought this too, what is the reason? (n/m) (NCFC) - BSE Canary, Jun 17, 09:57:34
      - longer tail would mess with the positioning of the ball etc (NCFC) - CWC, Jun 17, 10:00:11
- Have to say I really can't see a hooge difference, not that there would be I suppose. (n/m) (NCFC) - DrDublin, Jun 17, 08:29:22
  - What's the latest view from Dublin Towers? (n/m) (NCFC) - BSE Canary, Jun 17, 11:34:17
  - almost as if it's a massive waste of money (n/m) (NCFC) - paulg, Jun 17, 10:33:45
    - I have no idea, how much would this type of consultancy cost? (and not 9) (n/m) (NCFC) - BSE Canary, Jun 17, 11:33:41
      - dunno, but this stuff can be an utter rip off (NCFC) - CWC, Jun 17, 13:18:51
  - It's awful (NCFC) - time_gentlemen, Jun 17, 08:49:15

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