weelllllll *sucks teeth* it'll cost ya...

Probably need more info (can't remember if we connected once on LinkedIn or if that was someone else?) and to some extent it depends on how much £170 is worth to you...

(a) Depends on what value you place on the name / how likely someone else is to want to pinch it / how bothered you are going to be about policing it. also whether it's a name that *can* be trademarked - an airline might have got there first (grin)

(b) Wont really do much - stops someone nicking the company name but if it's non-trading you're not building up goodwill etc to found a passing off claim. Cheap though so may as well. Ditto any obvious URL, Google adwords etc

(c) I'd probably lean towards this, tbh. If you build the brand up you get some intrinsic protection from passing off etc, and market reputation, first mover advantage, etc.

I'd only tend to suggest spending money TMing stuff that's actually likely to get ripped off by someone else, unless the cost is so insignificant to the business that it doesn't matter.

Note TMing will also only protect the name for the specific category(ies) you pay for, so it wont stop someone setting up a business using your novel company name but selling Ipswich Tat, or something equally distasteful that you wouldn't want to crop up next to you in a Google search.

Posted By: CWC on July 9th 2021 at 14:21:10

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