This makes total sense in the quality vs quantity equation.

Norwich will never sell that many shirts around the world but teams like Liverpool and Man Utd will sell a ton.

This makes the advertising real estate on the front of the shirt more valuable for them.
They make more from that than the shirt sales themselves so would rather farm out the worldwide distribution so they can get the sponsor out there.
Plus they can probably cut a much better deal than Norwich could with a top manufacturer.

Norwich is looking for the low volume/high profit model so they cant use distributers or retailers as this will greatly eat into the margins.
Keeping it in house means we keep most of the profits but we also do all the work.

Posted By: usacanary on July 1st 2021 at 14:49:17

Message Thread

From a chap called Dave Clark on twitter re kit..... (NCFC) - DrDublin, Jul 1, 13:31:27
- I’m sure that’s exactly the economics. All makes sense. But Joma are awful. (n/m) (NCFC) - bobble, Jul 1, 18:26:25
- Good explanation - hope he's "Glad all over" (NCFC) - Ruttles, Jul 1, 17:45:17
- Thanks for posting. Good explanation (n/m) (NCFC) - ede, Jul 1, 15:45:43
- This makes total sense in the quality vs quantity equation. (NCFC) - usacanary, Jul 1, 14:49:17
- Interesting - didn't know that (n/m) (NCFC) - paulg, Jul 1, 14:13:46
- What about Hummel, Kappa and Umbro that make excellent kits for EPL and lower league clubs (n/m) (NCFC) - thirsty work, Jul 1, 14:07:33
  - They clearly blew their chance at greatness. (NCFC) - usacanary, Jul 1, 18:51:59
  - And look so much better than Joma. (n/m) (NCFC) - bobble, Jul 1, 18:26:51
- thats very interesting. (n/m) (NCFC) - shoddy, Jul 1, 13:34:57
  - Yeah I liked it. Decent summary (n/m) (NCFC) - DrDublin, Jul 1, 13:36:26
    - Yes, good business sense there. (n/m) (NCFC) - Ken Breadstick, Jul 1, 14:06:52

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