I guess they're hoping to go the way of the FT

Which is the only newspaper that has made the pay wall work.

Need to go niche, in depth and have quality content.

Difference with the FT was that it already had a reputation and dedicated readership.

It'll be interesting to see what offers the athletic will do to let people try before they buy.

If the content is good and the price is right it could work.

But the content will have to be really strong... There's probably a market for really good and incisive comment, reports and analysis. Less so for exclusives (likely to be gazumped by twitter...).

Can't see myself subscribing anytime soon, but I do love magazines, so... Who knows.?

Posted By: Cardiff Canary on August 8th 2019 at 10:12:45

Message Thread

The Athletic - don't get it (NCFC) - ede, Aug 8, 06:41:42
- I guess they're hoping to go the way of the FT (NCFC) - Cardiff Canary, Aug 8, 10:12:45
- Media companies need to join together and create a co-owned Netflix for news (NCFC) - Ben, Aug 8, 07:40:18
  - There's a bit of that through amazon prime (NCFC) - Cardiff Canary, Aug 8, 10:06:20
  - No (n/m) (NCFC) - Steve in Holland, Aug 8, 08:25:05
  - Isn't that what Apple news tried to do, albeit poorly? (n/m) (NCFC) - I Am Hoot, Aug 8, 08:16:05
    - Not really . That was more syndication. But the thing is that people never did want to pay (NCFC) - Steve in Holland, Aug 8, 08:30:31
  - I dont think enough people want to pay for it full stop (NCFC) - CWC, Aug 8, 08:02:01
  - I think a lot of people like living in a bubble.... (NCFC) - usacanary, Aug 8, 08:00:36
- I don’t like their CEOs stated aim of wiping out local media. For that reason I (NCFC) - Jim, Aug 8, 07:30:43
- Cool, I have a subscription because the content is interesting enough so far. (NCFC) - I Am Hoot, Aug 8, 07:06:51
- I think they're going to specialise in long reads and inside scoops (NCFC) - jAC, Aug 8, 06:47:32
  - I struggle with how they’ll have better access to the inside info than pinkun (NCFC) - SimonOTBC, Aug 8, 06:56:38
    - Pooling info amongst each other? (NCFC) - CWC, Aug 8, 07:36:43
    - I'm not a fan of it, but (NCFC) - jAC, Aug 8, 07:09:29
    - Can we sell The Athletic our Wrath rumours is what I'm wondering. (n/m) (NCFC) - DrDublin, Aug 8, 07:02:09
      - They'll probably copyright 'Saxonwatch' (n/m) (NCFC) - mr carra, Aug 8, 07:28:28
  - Which I suppose is fair enough if that's the case. I thought it was just norm news. (n/m) (NCFC) - DrDublin, Aug 8, 06:52:12
    - The secret wrather. (n/m) (NCFC) - jAC, Aug 8, 07:10:09
- Just like other 'pay for' news sites, free one's will copy the stuff on it as soon.. (NCFC) - DrDublin, Aug 8, 06:46:35
  - Aye. Archant did that yesterday. Like Bailey never left (n/m) (NCFC) - jAC, Aug 8, 06:53:45
    - For news, its rather like paywall news. Free sites simply then quote the salient bits. (n/m) (NCFC) - DrDublin, Aug 8, 06:58:50

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