There's a difference between knowing something and being reminded of it

at the point of sale.

Quite a bit of research that people make lower calorie choices (on food) when they're confronted with the calorie content of different options - even when they would have known in advance roughly what the numbers would be.

We're not very rational creatures really.

Posted By: Tricky Hawes on October 31st 2014 at 15:38:14


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